To start shaping recognizable brand identity we launched a new collection. Together we picked objects by Ukrainian designers, defined the color palette and a range of materials for it, and created a mood board. Due to it all elements go well with each other and produce an integrated impression.
On the stage of launching this collection, we helped the company to establish relations with the best Ukrainian designers. Professionals who hold Red Dot Design Awards and work with big international manufactures are not always open to cooperation with young and not so famous brands. Our business connections came in useful in this case.
We also assisted everywhere our experience and expertise were needed. Beside the design-strategy, we helped to find manufacturers, worked on mistakes and collected customer’s feedback.
When the collection was partially ready, we arranged and stylized several photoshoots. We did a photoshoot of objects for a catalogue. We created some exclusive stage-properties for an artistic photoshoot – painted some backgrounds and glued some essential elements with veneer. We also shot mood boards.